Market your Content

Make a copy of this Google doc template or download the PPT template from the resource section of this project. Make sure to complete each section. When you are ready, save your file as a PDF and submit it.

https://docs.google.com/presentation/d/1SqwmQeQvBzJiW2_WH_KaU5u09G1zTDX-2z4Nusu8gNI/edit?usp=sharing " target="_blank">

Part 1: Getting Started

Below is an outline of what is required for this project. Please provide your answers in the project template.

Before you start crafting your blog post, you’ll want to think about the target persona that the post will be written for, the marketing objective for your blog post, and the KPI.

  1. Provide the marketing objective for your blog post
  2. Provide a KPI for your blog post
  3. Copy and paste your Target Person from Project One and make any updates or changes based on your learnings from the previous project. Friendly reminder: Students must use the same product throughout the program.

Part 2: Write a Blog Post

  1. Select a theme for your blog post:

    • Why have you decided to take the Digital Marketing Nanodegree Program?
    • Choose a successful or creative marketing campaign that you love. What is the story being told by the campaign and why do you love it, why did it catch your attention?

  2. Select the framework you’ll be using to craft the content for your blog post:

    • SCQA, also called the Pyramid Principle or
    • Pixar framework

  3. Write a blog post, with the theme you’ve chosen from the options above, in the space provided below.

    • Remember to keep in mind your target audience when crafting your post.
      Consider: What voice and tone are appropriate?
    • If you include media in your post, include it and make sure you are compliant with copyright laws.
    • Your post should be a minimum of 250 words and maximum of 500.

Part 3: Craft Social Media Posts

  1. List three social media platforms your target audience is likely to visit. Include, a short one or two sentences description of why you chose these channels.

  2. Craft a post for each of the platforms promoting your blog.

** Optional Extra Credit:** While you don’t actually have to share your posts online to pass this project (you will submit it in a template), you are more than welcome to do so. Publish your posts on the platforms you have chosen and submit screenshots for review in the submission template. Where applicable include the hashtag #IminDMND, we'll select the best posts and share them on our social channels and share your results.

Rubric

You can reference this project's rubric to review what your submission should include.

Project Submission Checklist

Before submitting your project, please review and confirm the following items.
I am confident all rubric items have been met and my project will pass as submitted.
The work submitted in this project is entirely my own.

Once you have checked all these items, you are ready to submit!